ABOUT US

I am Coach Shermaine—a woman of faith, resilience, and purpose, dedicated to helping others unlock their potential.
My journey, shaped by adversity and triumph, has fueled my passion for empowering individuals and businesses to thrive. As a single mother at 19, I overcame immense challenges, including the tragic loss of my daughter’s father to police brutality.
Together, we embraced resilience, pursued entrepreneurship, and built a better life. My professional path, from international flight attendant to leadership roles in top retail organizations, taught me the power of servant leadership and the strength needed to navigate male-dominated industries.
Coaching is my calling, driven by a belief that potential is one of the most inspiring words in the dictionary. As an ordained chaplain and advocate for growth, I aim to help others embrace their gifts, invest in themselves, and achieve their greatest aspirations.
Let’s unlock your potential and create a future of purpose and success!

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The Goal Crusher's
Testimonials
"I had the good fortune of working with “Coach” Shermaine for a number of years, during which time I witnessed her passion for people and their success. Shermaine clearly understands that in order for a company or an individual to achieve their greatest potential, leadership must foster a culture of continuous improvement. As a senior executive leader, Shermaine was very successful in achieving this objective and, as a result, enjoyed great success."
Roger Osborne (Retired)
CEO, President, Executive Vice President | Retail, Entertainment and Finance Industries
"I had the privilege of working with Shermaine Croney as both a leader and peer, and she is an exceptional executive coach. During the pandemic, her strategic vision and empathy guided a team of 100+ to stay cohesive and motivated. Shermaine excels in identifying and nurturing potential, fostering growth, and creating an inclusive, innovative culture. Her transformative coaching drives individual and collective success. I highly recommend her as a visionary and compassionate leader."
RC
Retail Executive
"Coach Shermaine Croney profoundly influenced my life as a mentor and leader. Her wisdom and empathy guided me through challenges, helping me embrace my strengths and address weaknesses. Her open-door approach created a safe space for growth, fostering integrity and perseverance. Her mentorship shaped my professional and personal journey, leaving a lasting impact. I highly recommend her to any executive or organization seeking to improve culture, communication, and effectiveness."
Rahul Shetty
Retail Executive
"Working with Coach Shermaine has been transformative. In one quarter, my business saw significant revenue growth, better operations, and improved communication. Her coaching, especially on compartmentalization, refined my leadership as a CEO. Beyond business, her guidance helped my family align personal goals and plan for the future. I highly recommend her to anyone seeking to elevate their professional and personal life—the ROI is immeasurable."
Monica Archie Massey
CEO, The Archie Group
"Attending Coach Shermaine’s Mastermind Workshop on John Maxwell's *15 Invaluable Laws of Growth* was a game-changer for me as an entrepreneur. I joined the class hoping to better organize my thoughts and approach to running my catering company, but I gained so much more. The workshop unlocked new potential in both my personal and professional life, providing me with the clarity and tools I needed to grow in every aspect. Coach Shermaine's guidance and insights were invaluable."
Shennel Bias
“The Cooking Diva”
"Coach Shermaine’s Mastermind Workshop on John Maxwell's *15 Invaluable Laws of Growth* was exactly what I needed as I transitioned into a new career as a full-time Realtor. I joined the class to create clear goals and an actionable plan, and it delivered beyond my expectations. The workshop fostered a strong sense of accountability and created a 'Think Tank' environment that challenged me to elevate my approach to both my professional and personal life. The insights I gained were invaluable, and I can confidently say the Mastermind was money well spent."
Shameika Wade
Realtor
"Shermaine Croney is a highly skilled leadership coach with an exceptional ability to guide and develop emerging leaders. Her insightful coaching style helps individuals unlock their potential, building confidence and clarity in their leadership abilities. Shermaine's approach is rooted in personalized growth, focusing on self-awareness, strategic thinking, and effective communication. Through her coaching, she empowers leaders to cultivate their own strengths and lead with greater impact, driving both personal and organizational success."
Melvin Dejesus
Retail Executive
"I had the good fortune of working with “Coach” Shermaine for a number of years, during which time I witnessed her passion for people and their success. Shermaine clearly understands that in order for a company or an individual to achieve their greatest potential, leadership must foster a culture of continuous improvement. As a senior executive leader, Shermaine was very successful in achieving this objective and, as a result, enjoyed great success."
Roger Osborne (Retired)
CEO, President, Executive Vice President | Retail, Entertainment and Finance Industries
"I had the privilege of working with Shermaine Croney as both a leader and peer, and she is an exceptional executive coach. During the pandemic, her strategic vision and empathy guided a team of 100+ to stay cohesive and motivated. Shermaine excels in identifying and nurturing potential, fostering growth, and creating an inclusive, innovative culture. Her transformative coaching drives individual and collective success. I highly recommend her as a visionary and compassionate leader."
RC
Retail Executive
Listen. Learn. Lead.
get out of your own way with Coach Shermaine
LISTEN ON
The "Get Out of Your Own Way" with Coach Shermaine podcast empowers high achievers with practical strategies to elevate personal and professional growth. Rooted in Retail Therapy principles, each episode blends insights from retail leadership, NLP, and executive performance to drive impactful change.
Through inspiring stories and expert advice, listeners gain actionable tools to break through limits, enhance leadership, and achieve peak performance. Tune in to unlock your full potential and lead with purpose.
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